Mother’s new campaign for match .com launches this weekend with the spot ’ Accidental duet’ , a 30 commercial that tells the story of a musical conversation between two would-be partners. The campaign is described by Katie Mackay, strategist at Mother London as ’ getting back to the heart of... (more...)
posted by Jessica Thornley on March 5, 2010 at 1:14 pm
Mother has revealed the next instalment of its award winning StellaArtois 4% campaign. The new work continues to celebrate the smooth lifestyle of our Riviera heroes and features a TV spot – Runaway Piano, where a young piano delivery man is ”Triple filtered’ into... (more...)
posted by Jessica Thornley on March 1, 2010 at 1:35 pm
On Wednesday night, Mother gathered a group of interesting experts from the worlds of sport, teens, and culture, together with an intimate audience, to discuss the issue of how to create a teen legacy from the 2012 Olympics for our... (more...)
posted by Jessica Thornley on March 1, 2010 at 1:03 pm
Powerade made its first forage into the world of football this week unveiling a TV spot featuring a shirtless Rooney – fuelled by Powerade – take on a shirted Rooney, drinking water, in a “unique one-on-one skills and endurance duel” The spot launches... (more...)
posted by Jessica Thornley on February 19, 2010 at 12:34 pm
In Mother’s latest commercial for PG Tips , ‘When Monkey Met Al’ Monkey answers the question that’s stumped a million brilliant minds, ‘How do you describe the taste of PG Tips?’, by, well, getting a little over excited. The Independent... (more...)
posted by Jessica Thornley on February 8, 2010 at 9:08 am
This week Downstairs At Mother held the official book launch and exhibition opening of infamous British photographer Martin Parr’s latest collection ‘Luxury’. Not only did Martin give a talk about the work and sign prints and copies of his book but guests were treated to extravagant features such... (more...)
posted by Jessica Thornley on February 5, 2010 at 1:46 pm
The Mother family is extremely proud to announce that Mother New York has been named ‘Agency Of The Year’ by Creativity magazine in America. This honour caps a remarkable period for all the Mother offices, with Mother London being named... (more...)
posted by Jessica Thornley on February 2, 2010 at 4:17 am
Mother has launched its first work for Nurofen, with a multi media campaign that includes TV, print , outdoor advertising, a new-look website, online advertising, interactive online TV, instore activity, experiential activity, PR and new packaging. The campaign represents a... (more...)
posted by Jessica Thornley on January 21, 2010 at 1:33 pm
Word is out. Mother is on board with leading online fashion retailer ASOS.com. The first work broke last week with the unveiling of a series of sponsorship idents for The Next Top Model television series that will run from Jan... (more...)
posted by Jessica Thornley on January 21, 2010 at 6:39 am
Mother strategist Neil Bennett has recently contributed to a new trends book called ‘Future in Progress’. Produced by the International Fashion Institute in collaboration with a network of creative professionals, the book is a series of concepts, projects, ideas and... (more...)
posted by Jessica Thornley on January 5, 2010 at 9:29 am
So every year Mother creates a Christmas mailer or makes small quirky gifts for its clients,friends and contacts. Here is what we did this year. And contrary to current debate (… Mother’s $10,000 Honest spam is the twitter topic of conversation at the... (more...)
posted by Jessica Thornley on December 23, 2009 at 10:14 am
Hot off the heels of winning Campaign Magazine’s Agency of the decade, Mother has just been awarded 4th place in Advertising Age’s top 10 global agencies of the decade. What a Christmas present! Here is what Ad Age had to... (more...)
posted by Jessica Thornley on December 23, 2009 at 7:58 am
Yesterday Mother was named Campaign’s Agency Of The Decade. Needless to say we are all bursting with pride and excitement and very humbled at being bestowed this honour. Campaign’s summary of Mother’s last 10 years gets to the heart of... (more...)
posted by Neil Bennett on December 11, 2009 at 5:48 am
Last week the Mother London office celebrated securing the Global Coca-Cola 2012 Olympics brief without a pitch, bolstering the work the agency already does across many of Coca-Cola’s brands. To find out more about this exciting new appointment visit... (more...)
posted by Jessica Thornley on December 10, 2009 at 9:31 am
Mother london’s COI’s work on Talk to Frank, has been getting coverage in the trade press. Here is what CampaignLive had to... (more...)
posted by Neil Bennett on December 2, 2009 at 11:50 am
Mother’s first work for Christmas Pudding Brand Matthew Walker breaks this weekend with a new television spot called ‘The Pudding’. The ad introduces Father Christmas, toy distributer and Matthew Walker, pudding maker extraordinaire, his friend of 110 years’ standing. Matthew... (more...)
posted by Jessica Thornley on November 20, 2009 at 12:59 pm
Today Mother’s Polar Bear film for the environmental charity Plane Stupid was launched online and in UK cinemas. The film has been created to confront the impact that short haul flights are having on the envrionment. As todays write up in the Telegraph... (more...)
posted by Jessica Thornley on November 20, 2009 at 12:01 pm
When cult London film magazine Little White Lies asked us to be part of their November ‘Where The Wild Things Are’ issue we were suitably chuffed to say the least. A few cups of coffee and a tour of Mother later... (more...)
posted by Jessica Thornley on November 20, 2009 at 11:33 am
Mother recently launched its latest Schweppes Christamas campaign, a series of Television i-dents that tap into the brand’s rich history of witty, quintessentially British humour. It was directed by the Tom Kuntz and can be viewed on... (more...)
posted by Jessica Thornley on November 20, 2009 at 7:55 am
Mother loves football. We also love a great cause. So we were very pleased to announce this week the forthcoming work we are doing for Comic Relief aimed at leveraging the weekly Barclays Premier League coverage to deliver a number of... (more...)
posted by Jessica Thornley on November 13, 2009 at 12:59 pm
Last week the annual Campaign Big Awards took place in London and Mother is proud to have brought home an impressive accolade of awards. These included Boots Bus Journey as the TV and Cinema winner in the Fashion and Retail category, the Orange... (more...)
posted by Jessica Thornley on November 3, 2009 at 11:54 am
Hot off the heels of Mother London’s APG success in the UK comes more great news with our Argentinean kid sister, Madre, winning more awards than any other agency at the APG Awards in Argentina. Madre won the Grand Prix for... (more...)
posted by Jessica Thornley on November 3, 2009 at 11:52 am
The fictitious British Biscuit Advisory Board, created by Mother for Rocky Biscuits continues to lure in biscuit lovers across the country. Hundreds of council officials who took part in a nationwide Health and Safety survey on accidents in the workplace caused by biscuits made headlines this... (more...)
posted by Jessica Thornley on October 22, 2009 at 6:02 am
We’re proud to report that Mother’s debut on the prestigious APG awards circuit has delivered some rather impressive results. We picked up more awards on the night than any other agency, including; Gold for Somers Town, Bronze for Orange Gold Spots, Bronze... (more...)
posted by Jessica Thornley on October 20, 2009 at 5:55 am
Mother has turned its creative firepower onto the world of politics by creating a series of short films for Open up - an ambitious campaign to get every MP in the land to stand for re-selection, before the next General Election.... (more...)
posted by Jessica Thornley on October 20, 2009 at 4:27 am
Mother’s Strategy Director Dylan Williams talks to Fiona Neill of the Saturday Times about the ‘Death of middle-age’. See the excerpt below for his comments or view the full article here: Times... (more...)
posted by Jessica Thornley on October 15, 2009 at 5:44 am
We’re a starry eyed bunch this week at Mother London having just found we won Match.com after a six way pitch. What better business to be in, than the business of... (more...)
posted by Jessica Thornley on October 14, 2009 at 1:03 pm
Late last week to our delight we found out that we had won the business for Young’s Seafood, the frozen foods... (more...)
posted by Jessica Thornley on October 2, 2009 at 9:41 am
Mother London have worked with digital shop The Rumpus Rooms to create the Amplichoir. As part of the partnership between Dell and MTV, for the forthcoming MTV European Music Awards in Berlin, we hope that the Amplichoir will be the... (more...)
posted by Jessica Thornley on September 28, 2009 at 9:56 am
We’ve just been appointed by the Women’s Sport and Fitness Foundation to create their first national ad campaign, and are tasked with convincing the nation’s women to become more physically... (more...)
posted by Jessica Thornley on September 25, 2009 at 11:05 am
Mother’s first work for Northern Foods Brand ‘Rocky’ is going down a treat. The teaser campaign, which launched The British Biscuit Advisory Board, is responsible for ‘Promoting the reputation of the UK’s Biscuit and Snacking Sector’. So far the campaign has been picked... (more...)
posted by Jessica Thornley on September 25, 2009 at 10:39 am
So Somers Town has opened to rave reviews in the US. When you consider this against the debate going on presently about whether brands should be involved in film, it is safe to say Somers Town resounds as the example... (more...)
posted by Jessica Thornley on July 22, 2009 at 4:05 am
Sweat, Pimm’s, strawberries, cream, drama, ping-pong; it can only be Mother... (more...)
posted by Jessica Thornley on July 14, 2009 at 12:32 pm
At the IPA: Best of Health Awards 2009, Mother wins 4 awards including 'Best in Show' for their work on... (more...)
posted by Jessica Thornley on July 14, 2009 at 10:52 am
Mother London’s Katie MacKay, star of everyone’s favourite fashion blog What Katie Wore, has been making a huge name for herself in the world of fashion. This week, her sudden rise to fame has resulted in a massive 3 page... (more...)
posted by Jessica Thornley on July 10, 2009 at 5:23 am