Mother’s new campaign for match .com launches this weekend with the spot ’ Accidental duet’ , a 30 commercial  that tells the story of a musical conversation between two would-be partners.  The campaign  is described by Katie Mackay, strategist at Mother London as ’ getting back to the heart of what the category is really all about. From the tiniest shared moment right through to the boldest, most romantic gesture, love in all its guises is something we understand, talk about and even dream about through love stories. And it’s creating these stories that get everyone at match out of bed in the morning. The new campaign centres around the very start of one of these love stories; the beautiful, almost indescribable moment when you both just know.”  The song featured in the spot entitled ‘Just like me’ is an original piece of music and has been even been made into a full length song.  Accidental Duet is available to view, and sing along to, on the mediaguardian