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Nice Jeans, Mate
Women will happily ask random women on the street where they got that lovely top from. This is seen as far too gay or awkward for the average bloke, so could Nerdboyfriend be the Sartorialist-style solution to where did you get your cardigan from, mate? A picture of an iconic... (more...)
Manpaign
Walt Whitman once said of masculinity: “I am large, I contain multitudes.” Advertising and pop culture has mostly been guilty of stereotyping men, but right now, we’re seeing something genuinely quite new and interesting which attempts to portray the ‘real man’. The Old Spice ad has caught everyone’s attention, shifting... (more...)
Manzine
“We launched Manzine because I and the guys who make it, got the feeling that men’s magazines, infact, most media and marketing that attempts to communicate with us, are based on audience archetypes that haven’t been revised for ages,” says editor Kevin Braddock. “Most are either puerile or patronising: we... (more...)
Bromance
As men’s role in society becomes more ambiguous and uncertain, the concept of ‘brotherhood’ is resonating as a source of familiarity, support and guidance. Film has been preoccupied with such a question for decades, offering various sentimental, anthropological studies examining the meaning of brotherhood, from Some like It Hot to... (more...)
The Hangover
Alcohol, for all its benefits, has many drawbacks. Now, Korean researchers have found a way of tweaking alcohol to limit the fallout without cutting its potency. Doctors Kwang-il Kwon and Hye Gwang Jeong of Chungnam National University, studied the properties of oxygenated alcohol – booze with oxygen bubbles added –... (more...)

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