The Blind Side
Posted in Digital on March 11th, 2010 by Admin
Last Call is the first interactive horror movie which allows the audience to communicate with the on-screen victim and become responsible for the impending horror/happy ending on screen. To participate, audience members submit their mobile phone numbers when they buy a ticket. When a scene appears where the protagonist takes out their phone, the film’s controlling software contacts one of the audience to personally guide the victim to safety – should they choose. Every choice the viewer makes shapes the film’s fate, leading to a different film and outcome every time. While a film controlled by the audience blurs boundaries between game and film, surely it extinguishes the potential for horror by eliminating the fear of the hidden and the uncontrollable?
As men’s role in society becomes more ambiguous and uncertain, the concept of ‘brotherhood’ is resonating as a source of familiarity, support and guidance. Film has been preoccupied with such a question for decades, offering various sentimental, anthropological studies examining the meaning of brotherhood, from Some like It Hot to Grumpy Old Men. More recently, buddy films have been rebranded as ‘bromances’. Todd Phillips’ The Hangover documents the angst and indecency lurking beneath the surface of adulthood decorum and the importance and even beauty, of male bonding. Looking back at the 90’s evolution of the Loaded Lad, to the Beckham-idolising metrosexual depicted by GQ, we seem to have gone full circle to a stage where men need the rituals of being men and hanging out with their mates more than ever. Our hunch is that The Hangover’s portrait of man will be remembered for capturing the zeitgeist of Noughties Man.
Alcohol, for all its benefits, has many drawbacks. Now, Korean researchers have found a way of tweaking alcohol to limit the fallout without cutting its potency. Doctors Kwang-il Kwon and Hye Gwang Jeong of Chungnam National University, studied the properties of oxygenated alcohol – booze with oxygen bubbles added – a popular concoction in Korea. In these drinks, oxygen is added the way carbonation is added to soda, and scientists have found that it sped up how fast drinkers got sober and cut back hangover time.
Women will happily ask random women on the street where they got that lovely top from. This is seen as far too gay or awkward for the average bloke, so could 
“We launched
NASA has released its first iPhone game in which you can drive a Lunar Electric Rover through space. Whilst steering your fictional vehicle over the sea of tranquility, you’ll be able to see images from proposed lunar outposts and learn more about what life on the moon might be like. NASA has obviously, been quite up to speed with new media, such as when
On Wednesday night, Mother gathered a group of interesting experts from the worlds of sport, teens, and culture, together with an intimate audience, to discuss the issue of how to create a teen legacy from the 2012 Olympics for our client Coca-Cola (the main Olymic sponsor). Chantelle Fiddy, editor of
New York street artists Faile and Bast have a new hyperactive exhibition at London’s 