Chris Anderson’s been doing the talk circuit with his new book, Free: The Future of a Radical Price, which explores why ‘free’ is going to be the unignorable business model of the 21^s century. Every brand will need to offer a free version of its product and devise a strategy for competing against free.

This article is a good summary of the book.

Listen to the audio book for free on Spotify.

Or buy it here.

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