[youtube=http://www.youtube.com/watch?v=XZ_DNc1zbxI]
The Brazilian conservation group SOS Mata Atlantica has an unusual strategy for saving the planet: peeing in the shower. According to their research, if a household avoided just one toilet flush a day, it would save 12 litres, or 4,380 litres per year.
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After losing his job as a copywriter, Eric Proulx decided to create a job-search site for recently unemployed advertising professionals and tell their stories on Please Feed The Animals. Production company Picture Park took an interest and soon Proulx’ interviews turned into a film. Twitter has played a crucial role in its production and promotion, with Virgin America volunteering transport to filming locations. The resulting documentary, Lemonade, premieres in the US this autumn and reveals how creative and fulfilling life can be beyond advertising, if you’ve ever wondered. 70,000 advertising professionals have lost their jobs due to the recession.
[youtube=http://www.youtube.com/watch?v=kDTtP-eg1ek]
How cute. And slightly creepy. Ellen Kuras (Eternal Sunshine of a Spotless Mind cinematographer) is behind U.S. Cellular’s new spot for the Believe in Something Better campaign. The ad transforms a city into a giant shadow-puppet show featuring smooching rabbits. The cute bit. The crowd is invited to use U.S. Cellular to share images; promoting the fact it is bizarrely, the only US network that doesn’t charge customers for receiving calls and texts. We love the sound of the second spot featuring blow up octopus, whales and jellyfish roaming through the city streets.
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