[youtube=http://www.youtube.com/watch?v=fgJ6DA50thw&eurl=http%3A%2F%2Fwww.wired.com%2Fepicenter%2F2009%2F08%2Fcbs-embeds-a-video-playing-ad-in-a-print-magazine%2F&feature=player_embedded]

The first-ever video in print ad will appear in a limited edition Entertainment Weekly next month. Created by TV network CBS and Pepsi, it will show telly previews and Pepsi Max adverts. The video is activated when the page is turned, similar to singing greeting cards. Meanwhile, deaf charity RNID is launching an interactive outdoor campaign that uses moving posters that react to sounds around them. The posters’ messages are coded to appear as visualisations of sound. If there is no sound the message does not appear. The campaign is based on the interesting finding that one in seven people are hearing impaired.

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