Brands like Durex have learnt to embrace what they stand for, shifting from a killjoy to a source of fun. Likewise, Colgate in Thailand, in a bid to engage consumers away from TV advertising, has been giving out free ice-creams, lollipops and candy-floss which when eaten, reveal a toothbrush-shaped stick carrying the message ‘Don’t forget’ and the Colgate logo to remind consumers, especially children, to brush their teeth. The products are handed out at annual events, such as ‘Oral Health Month.’ Colgate’s message is clear – enjoy sweets, but don’t forget to brush your teeth afterwards.

IMAGE CREDIT: Advertising Agency: Y&R, Bangkok, Thailand

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Thanks to Paola Ayala for this story. Paola likes chocolate ice-cream best.

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