Tokujin Yoshioka Installation at Maison Hermes

brandingAward winning multi-disciplinarian designer Tokujin Yohioka has created an installation for the window display of Maison Hermes’ Tokyo store. Following on from last week’s branding theme of simplicity, Yohioka’s hangs two of Hermes silk scarves, whilst the video projections of two models seemingly blow the scarves. The result is aesthetically pleasing and adds a sense of theatre to the window-display. We admire how Yohioka has successfully combined an innovative use of video media with his client’s product. Yokioka also works with Muji, Issey Miyake & BMW mainly focusing on work and shop design, whilst he also has a product design series called ‘Tokyo-Pop’.


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