Inspired by an imaginary voyage to Shanghai by Coco Chanel, Karl Lagerfeld has written and directed a mythical short film called Paris Shanghai, to showcase her (alleged) unrealised dream to visit China. Lagerfeld supposes that in Shanghai Chanel would have swapped her tweed jacket for a Mao version, gone gambling with the Duchess of Windsor, seen Marlene Dietrich in cabaret, and taken tea with the emperor, as well as make friends with a young Chinese couple and dress them up in her clothes and perfume. The film is being used to promote the Chinese-inspired Métier D’Arts Collection, featuring Chanel interpretations of the Terracotta Army. Lagerfeld unveiled his collection on an 85 metre-long barge on the Huangpu River in Shanghai, appropriately today the site of a new Chanel boutique. This branded content follows a slew of Chanel biopics all extending the Chanel myth and brand world. For Part 2 of the movie, click here.

Thanks to Rob Hughes and sarah rabia for this story. Karl Lagerfeld lost 80 pounds on a diet he invented which involves colour-coding one’s meals and tango dancing. Buy his diet book here!!!

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