M&C Saatchi is the latest agency to recognise the importance of being represented in South Africa, setting up shops in Johannesburg and Cape Town, Campaign reports. South Africa is not only the continent’s richest nation, but is also seen as the gateway to its economic awakening. “South Africa is growing in strategic importance for agency networks and for advertisers,” says Graham Warsop, group chairman of The Jupiter Drawing Room, South Africa’s largest homegrown agency. Next summer’s World Cup hosted by South Africa is also thought to benefit economics in general and the marketing comms industry in particular. Though there are still the obvious racial and corruption obstacles to overcome, combined with the issue of talent shortage and faltering broadband system, new brands are piling into the South African market, agencies have a better balance of black staff, and are beginning to stand out at international awards.

Thanks to Paula Bjork for this story. Paula is great.


Image source via Google Images

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