It’s good to get out of your bubble – whether that’s the cozy environs of Shoreditch House or the corporate towers of Canary Wharf. It must be fun working at Ogilvy’s “pop-up agency”, set up for the good people of Brixton. It’s called the Idea Shop:

‘…we are offering our services free of charge to small businesses, community projects, arts groups, and other organisations and individuals in the Lambeth area. The Idea Shop team – all volunteers from Ogilvy Group UK – can advise on advertising, marketing, PR, digital, social media, strategy, direct marketing, branding, design and copywriting.’


Most of us spend most of our time dealing with (relatively) big budgets and big organizations. It’s great to work with people running small businesses- it’s a different perspective, and hopefully valuable for them. At Mother we run quarterly “Brand Clinics” with UnLtd, a kind of venture capital fund working with social entrepreneurs. We also ran advice sessions at last year’s SHINE conference for social entrepreneurs, and we’ve been invited back this year. We’ve met some great people doing this, and everyone enjoys working on it.


The Idea Shop is only open for a few days (being a pop-up agency). It would be nice to see more of this kind of thing – agencies reaching out into the community and finding new outlets for creative thinking.


Thanks to Jon Miller for this story.

This entry was posted on Thursday, February 11th, 2010 at 5:44 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.