Most of us spend most of our time dealing with (relatively) big budgets and big organisations. So it’s great to work with people running small businesses, it’s a different perspective, and hopefully valuable for them. Which is why we really like the idea of Ogilvy’s “pop-up agency” (though we’re really bored of the word pop-up). The Idea Shop as its called, enables staff to work for free for local businesses and projects that might not otherwise be able to afford the agency’s fees. Volunteers from Ogilvy Group UK can advise on advertising, marketing, PR, digital, social media, strategy, direct marketing, branding, design and copywriting.’


At Mother, we run quarterly “Brand Clinics” with UnLtd, a kind of venture capital fund working with social entrepreneurs. We also ran advice sessions at last year’s SHINE conference for social entrepreneurs, and we’ve been invited back this year. We’ve met some great people doing this, and everyone enjoys working on it.


The Idea Shop is only open for a few days (being a pop-up agency). It would be nice to see more of this kind of thing – agencies reaching out into the community and finding new outlets for creative thinking.


Thanks to Jon Miller for this story.

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