“We launched Manzine because I and the guys who make it, got the feeling that men’s magazines, infact, most media and marketing that attempts to communicate with us, are based on audience archetypes that haven’t been revised for ages,” says editor Kevin Braddock. “Most are either puerile or patronising: we aren’t ‘lads’ or ‘metrosexuals’, nor do we aspire to be James Bond (and I can say for certain that none of us have the kind of abs you’ll see on the cover of Men’s Health anytime soon).” The point of Manzine is men talking about life as it actually is, rather than how it’s supposed to be: Simon Mills writing about his air dog, Mark Hooper raving about trees and gravy boats, Alex Bilmes and his psychogeographic shopping trip to Westfield have been big successes so far – plus photos blokes have taken, poems they wrote, drawings they’ve done and other ephemera from the somewhat furtive, Seinfeldian side of the modern male experience. “Men are eccentric and complex today, and often life doesn’t have any grand meaning, narrative or outcome. Manzine reflects and celebrates that.”


Thanks to Kevin Braddock for this story. Kevin is the editor of MANZINE and a Contributing Editor for GQ.

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