Women will happily ask random women on the street where they got that lovely top from. This is seen as far too gay or awkward for the average bloke, so could Nerdboyfriend be the Sartorialist-style solution to where did you get your cardigan from, mate? A picture of an iconic male look is posted everyday on the site, which could range from Neil Young offering his take on the denim shirt over a polo neck look, to a pervy, mac-wearing Eric Idle. This is helpfully accompanied by real-life products you click through to buy to ‘get the look’.


Thanks to Paula Bjork and Matt Hardisty for this story.

This entry was posted on Friday, March 5th, 2010 at 8:21 am and is filed under Digital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.