Assisted Serendipity
Posted in Digital on May 27th, 2010 by admin2
I once did some research into “deviant” or new uses for mobile phones for 3. One of the best examples we came across was a group of lads on the pull. At the start of the evening, they each went into a different bar and live streamed a video of the “totty” to the rest of the group. The bar deemed to have the fittest birds was the one they all spent the night in. Assisted Serendipity is a new service which takes this thinking to a less Loaded magazine level and offers it up as a free location networking tool aimed at those on the pull (though we’d recommend a less suicidal-like name). The service simply alerts you to a ‘tip’ in the balance of male to female ratio at your favourite hangouts by monitoring the check-ins at those venues. So if you’re stood in a bar/café/ supermarket, your virtual ‘wing-man’ gives you a nudge to pick up your game. Grindr is a similar iPhone service that is quickly establishing itself as the new Gaydar (ask Richard for a demo). All this could be seen as a bit seedy, but it’s interesting that technology is starting to tap into some very deep-seated emotional and sometimes private desires. People talk about the constant monitoring of our activities and the idea of a nanny state, but these are great examples of technology bringing people together, quite literally, in the real world.
An email went around Mother last week with a bunch of ancient, pre-PC print ads attached, mostly involving sex, booze, and cigarettes, like this one (see
More UK women than ever are having children in their 40s, according to a story in Wednesday’s
Of all the hoary clichés about women and sex that are wheeled out by men and by feminists who should know better, the one most ripe to be laid to rest is that which states that women favour erotic words over pornographic images, a sense of humour over a good body. If this were true, Anaïs Nin novels would outsell Sex and the City DVDs, and Peter Andre would be working in a kebab shop instead of posing for Cosmo.
Say happy 50th birthday to the Pill, born May 9 1960. The contrary story of contraceptives in tablet form is painted in the latest issue of 

Geoff Nicholson couldn’t convince his manger at 3M that lightly adhesive pieces of note paper would be a commercial success. Every time he argued the case for his handy pad of sticky yellow paper, his manager argued that everyone used scrap paper and no one would start paying for these little sticky notes. His manager lacked vision, he couldn’t see the opportunity presenting itself, and if it weren’t for Geoff’s tenacity, Post-it wouldn’t be celebrating its 30th birthday. On inventing the Post-it Geoff has said: “Creativity and inspiration are when you see an accident and recognise its value”. It’s an interesting way of looking at entrepreneurialism, as being serendipitous. Ideas are fragile, they’re embryonic and need the right environment to develop. It’s so much easier to look at a new idea and see the present negative instead of the potential positive. But Geoff was determined to turn what he could see into a reality, he was a doer, a grafter, a dog with a bone, so thank you Geoff, we all owe you one.
