post-digital creative culture at Offf
Last week Mother went to Offf, a three-day festival in Paris. In it’s eighth year it is known as ‘the International Festival for the Post-Digital Creation Culture’. The festival showcases some of the best digital artists, web, print and interactive designers; motion graphic studios and new music adventures from around the world. Our first festival highlight was the Image Fulgurator by Julius Von Bismarck. It is a device for physically manipulating photographs. It intervenes when a photo is being taken, without the photographer being able to detect anything. The manipulation is only visible on the photo afterwards. See The Image Fulgurator video and examples to see how it works. A second highlight was a campaign we remember well. It was done a couple of years ago but it’s well worth sharing again. The Uniqlock is a live look book for Uniqlo. It fuses together music, dance videos and time into ever changing video performance that seems endless. Every 5 seconds the video seamlessly updates with a different dance sequence in accordance to whatever the time is. In the summer the dancers wear polo shirts, whilst in the winter they wear Cashmere sweaters as playing to the seasons. Our final highlight was something more recent. Summit on the Summit was a campaign from earlier this year to highlight the global clean water crisis. Via the 19,340 ft website, you could follow a group of celebrities climb mount Kilamanjaro. It’s here visitors to the site could interact with the climbers in real time, check out their vital statistics and sponsor them. The great work at Offf reminds us that in the Post-Digital Creation Culture, the lines between the real and digital world have not only blurred, but have disappeared altogether.
Thanks to Rouska Mellor
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Clip Credit
Via Julius Von Bismarck’s website
