It’s one of those things we’ve all talked about, “Like, we so need to encourage connection in the real world, not in the Facebook world, man.” And we’ve all been beaten to it. Hats off to DDB Düsseldorf for highlighting the ridiculousness of wasting so much of our time on social networks in such a comedy post-social manner. As part of Diesel’s Be Stupid campaign, the agency created FacePark – a one-day only analogue version of FaceBook, complete with cardboard cutout profiles. People could become friends with others by attaching their name to a friend’s cardboard profile and add ‘Like’ stickers to people, groups and comments. Yeah, sounds a bit stupid – but I guess that’s the point, right?

image: Cream Global

This entry was posted on Wednesday, August 25th, 2010 at 7:04 pm and is filed under Social. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.