I went to see ‘Scott Pilgrim versus the world‘ the other week. It was full of 40 year old gamers laughing along at the gaming jokes. Scott had a ‘Pee bar’ that went down when he took a leak. He was awarded a 1-up mushroom for good deeds. He took part in a ‘Bass battle’ with a man who had Vegan superpowers. It was great. But where were the actual gaming demographic? Where were the kids? I reckon I was the youngest there, and I’m 37. It made me realize gamers are now the establishment. Just watch some of the 2010 E3 presentations on YouTube. Those guys from the studios come across like CEO’s, not rock stars. If you’re thinking of creating a game for your brand, don’t expect it to be like a crazy college project. Gaming is all grown-up now.


Image Credit:
Splitreason

This entry was posted on Thursday, September 9th, 2010 at 4:04 pm and is filed under Culture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.