Fashion branding agency Saturday, who live one floor up from Mother and are part of the Mother family of businesses, have long been our source of what’s hot and what’s not in the world of fashion. But now it seems they can be everyone’s resource as last month they launched their very own fashionista magazine called INDUSTRIE. The Business of Fashion, a site dedicated to, as you’d guess, the business of fashion, reported how there was huge anticipation for the new magazine amongst industry followers, since the magazine’s first cover, featuring Anna Wintour, was leaked on the web ahead of the launch. At the time there was rampant speculation about what the magazine, dubbed the “culture of fashion”, might actually be like. Industry site Styleite said they were ‘waiting with bated breath to thumb through its 196 pages’; Sassybella implored its readers to ‘hunt down a copy and find out who’s on the masthead’; whilst members of fashion forum The Fashion Spot wondered who took the cover photo of Wintour. Everyone seemed to agree that this was going to be a unique magazine for the fashion business. And it is . The Business of Fashion reported that it ‘is the first and only media title dedicated to going behind the scenes to chronicle the personalities, stories and defining moments in the world of fashion’. They further explained ‘It’s like the fashion industry’s version of a high-school yearbook, except seriously more stylish and elegant, showcasing the fashion industry’s stars in their best light’. The second issue is due out in October, although exactly when is yet to be revealed. Luckily for SFTW readers our friends at Saturday have promised to give everyone a heads up, so you too can be industry insiders.
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