Thanks to Demos for this issue, the think-tank that brought you Cool Britannia, with a modern look at where Britain is now.

You can’t always get what you want, and today many people are struggling even to get what they need. This is resulting in what politicians like to refer to as a ‘horizon shift’, with people finding meaning in doing things, rather than wanting things. In 1997, we were told that things could only get better. Aspiration was the promise that each political party wanted to own. Wanting something was a good in itself, an inevitable consequence, perhaps, of a late capitalist society. But today’s twentysomethings are about to learn that social mobility goes down – as well as up – the hard way. So enduring is the narrative about aspiration, that even in the face of unemployment, student debt and life of paying rent instead of a mortgage, a Demos young people’s convention found over half of 16-18 year olds still expect to do better than their parents. They are in for a shock. But how does society go through a horizon shift, where we find meaning in doing, rather than desiring? “Aspiration – the politician’s buzz-word of the noughties has finally fallen from grace,” says Beatrice Karol Burks, head of press at Demos. “The challenge, not only for government, but for society over the next decade will be reconciling the expectation that everyone should want something with the evidence that not everyone will get it.”

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Thanks to Sara Tate for this issue.

Thanks to Jessica Howling Thornley for this issue, a girl who is most at home dancing in a bush.

Thanks to Venetia Taylor, the posh one, for this issue.

When not at Mother, or mothering at home, Britt is busy being a new age publisher of great-looking stories new age publisher of great-looking stories called Visual Editions with her friend Anna and playing with the book as we know it.

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Thanks to Neil Bennett (http://neilbennett.posterous.com/) for this issue. As well as geeking out on design, Neil is spending most of his time planning an immersive theatre experience, watch the Mother website for details soon.

Thanks to Bruno Frankel (his real name) for this issue. Once, after hearing a particularly funny joke, Bruno’s laugh shattered a wine glass.

Thanks to Loz Horner, who has had several gaming clients in his time, but seems to be without one currently.

Eulogy magazine provides advice, support, encouragement and a much needed laugh when you need it most. We have set out to challenge the convention that death, the process of grief and bereavement cannot be sensibly articulated or discussed as part of life. We have no religious remit, nor any social or political agenda. Eulogy is simply –  ‘The world’s first magazine to celebrate life and death’.