When a product hits the shelves it has been carefully designed, packaged and manufactured. With the start of the 3,894,209th (or so it seems) series of Big Brother this week, this got us thinking about how people are designed for media consumption. Past reality show successes have included Tourettes poster boy Pete Bennett, anorexic WAG Nikki Grahame, and the infamous Jade Goody. All of them possessed the now formulaic talents needed to make it into the public eye: personal tragedies, life-threatening illnesses, and utter stupidity. Having your 15 minutes now takes a simple design process. It starts with the TV auditions. After queuing for hours the wannabes are put through a process of exploitation. Those who make it through are the ones with the juiciest secrets, the least dignity, and the most desire to ‘make it’. And so, the new batch of celebrity prototypes is ready. Only the best will survive the next production stages. Once in the house/jungle/etc, the contestants are tested to the max through tasks, video diaries, and personality clashes. They are whittled down over the weeks and the ones that have sparked the most tabloid interest will make it through to the final, where one remaining guinea pig will be selected. This final product has been perfectly designed for celebrity consumption. The final stage for the short shelf-life star is a desperate attempt to cling onto their fame, usually by writing an autobiography or appearing in Nuts. After this, they are thrown into the reduced items basket, with the new batch already processed and waiting to be sold.
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