http://mothergrapevine.com/sftw Just another Mother Grapevine (BETA) weblog Fri, 05 Mar 2010 14:49:47 +0000 http://backend.userland.com/rss092 en As men’s role in society becomes more ambiguous and uncertain, the concept of ‘brotherhood’ is resonating as a source of familiarity, support and guidance. Film has been preoccupied with such a question for decades, offering various sentimental, anthropological studies examining the meaning of brotherhood, from Some like It Hot to ... http://mothergrapevine.com/sftw/2010/03/05/bromance/ Alcohol, for all its benefits, has many drawbacks. Now, Korean researchers have found a way of tweaking alcohol to limit the fallout without cutting its potency. Doctors Kwang-il Kwon and Hye Gwang Jeong of Chungnam National University, studied the properties of oxygenated alcohol - booze with oxygen bubbles added - ... http://mothergrapevine.com/sftw/2010/03/05/the-hangover/ Women will happily ask random women on the street where they got that lovely top from. This is seen as far too gay or awkward for the average bloke, so could Nerdboyfriend be the Sartorialist-style solution to where did you get your cardigan from, mate? A picture of an iconic ... http://mothergrapevine.com/sftw/2010/03/05/nice-jeans-mate/ Walt Whitman once said of masculinity: “I am large, I contain multitudes.” Advertising and pop culture has mostly been guilty of stereotyping men, but right now, we’re seeing something genuinely quite new and interesting which attempts to portray the ‘real man’. The Old Spice ad has caught everyone’s attention, shifting ... http://mothergrapevine.com/sftw/2010/03/05/manpaign/ “We launched Manzine because I and the guys who make it, got the feeling that men’s magazines, infact, most media and marketing that attempts to communicate with us, are based on audience archetypes that haven’t been revised for ages,” says editor Kevin Braddock. “Most are either puerile or patronising: we ... http://mothergrapevine.com/sftw/2010/03/05/manzine/ NASA has released its first iPhone game in which you can drive a Lunar Electric Rover through space. Whilst steering your fictional vehicle over the sea of tranquility, you’ll be able to see images from proposed lunar outposts and learn more about what life on the moon might be like. ... http://mothergrapevine.com/sftw/2010/02/25/mooning/ On Wednesday night, Mother gathered a group of interesting experts from the worlds of sport, teens, and culture, together with an intimate audience, to discuss the issue of how to create a teen legacy from the 2012 Olympics for our client Coca-Cola (the main Olymic sponsor). Chantelle Fiddy, editor of ... http://mothergrapevine.com/sftw/2010/02/25/towards-2012/ Instead of the usual big-bucks 30” Superbowl spot this year, Pepsi have decided to give $1.3m to good causes. The recent Refresh Everything campaign allowed consumers to vote on who should get what, with the results to be announced on March 1st. Pepsi follows the example of TripAdvisor, who in ... http://mothergrapevine.com/sftw/2010/02/25/862/ New York street artists Faile and Bast have a new hyperactive exhibition at London’s Lazarides gallery: Deluxx Fluxx Arcade. The space will be transformed into an interactive arcade game installation, with the games themselves bespoke to the show and covered in the artists’ signature pop-comic-advertising style of murals, collage, and ... http://mothergrapevine.com/sftw/2010/02/25/deluxx-fluxx/ Jean brands love a good manifesto and Diesel’s latest is Be Stupid. The manifesto sees 'stupid' pitted against 'smart', with smart referring to the conformist and prudent, and 'stupid' to the bold, audacious, and creative. There’s an unarguable logic to this campaign for embracing one’s stupidity. Stupid is watching apples ... http://mothergrapevine.com/sftw/2010/02/25/im-with-stupid/