A new smooth escapade for Stella Artois 4%, this time a removal guy chases after a runaway piano through the streets of the Riviera, coming to a halt in the very smoothest of styles, it’s almost as if he planned it. The ad continues on from the launch work Mother London created for Stella Artois 4% moving from the rustic village of old Stella Artois to the 1960s Riviera, full of smooth characters and smooth stories. Stella Artois 4% continues to be the most successful beer launch in the UK off-trade for the last 10 years.
See our Triple Filtered Films for the Stella Artois 4% campaign here.

Say hello to Nuro, the lead character in Mother London’s first work for painkiller Nurofen. A charming superhero, Nuro uses his pain-targeting powers to fight all sorts of Pains – a gang of loveable bad guys.
In breaking with category conventions the campaign unveils an animated brand world where an amusing pain relief story unfolds. It has been recently introduced to the UK market and includes TV, print and outdoor advertising and a new look website, along with online advertising, interactive TV, in-store and experiential activity.
You can see more of Nuro and meet the Pains here: whynurofen.com

Inspired by the earlier “Recyclage de Luxe” campaign, the TV show aims to bring to life in an entertaining way Stella Artois’ belief that if we all take small steps to treat Mother Nature well then the future can be beautiful.

Hosted by Alain du Monde, father of the “recyclage” movement, the show consists of a sequence of 9 episodes through which Alain, his robot butler Albert 3000, the Mondettes, and their exclusive guests show that being green and stylish need not be incompatible, right down to the musical attraction – Florence et la Machine, playing their newly recycled release ‘You’ve got the love’. The Recyclage de Luxe show will air ‘Live from 1963′ on ‘Le Toube’ – our 1960s YouTube channel – from 22nd November.

And it is supported by a comprehensive media spend, from Spotify takeovers, GQ partnerships and Metro cover wraps to an exclusive bloggers’ outreach program including luxurious three-course TV dinners delivered to 200 bloggers on the day of launch.

Clique here to see the Recylage de Luxe Show on LeToube; www.youtube.com/stellaartois

The challenge on FRANK was to talk to young people about Cocaine for the first time in a generation. Research uncovered that there is no single killer anti-cocaine message, rather the biggest concern for ‘contemplators and dabblers’ is that there are so many stories about cocaine out there, it’s hard to know what to believe. So Mother London created Pablo the drug mule to deliver a range of messages uncovering the truth and revealing the darker side of cocaine. Whether it’s a pair of disagreeable nostrils, an out-of-control human heart, or a customs official’s rubber glove, no-one is safe from Pablo on his quest to find out more about cocaine and to arm young people with facts while he’s at it.

Set with the ambitious task to make Coca-Cola as synonymous with Summer as it is with Christmas, Mother London created ‘Yeah Yeah Yeah La La La’ to encapsulate the hazy, laid-back feeling of the summer months with Coca-Cola. Brought to life in an original composition by Calvin Harris, illustrations by Ronald Kurniawan and a TVC directed by Dougal Wilson – the full campaign launched in Great Britain, Germany, Italy, Switzerland, Austria, Poland, Greece, Slovakia and the Czech Republic, where it is exceeding expectations. You can teach our creatures how to dance here; http://www.cokecreatures.com

Mother London wrote a screenplay entitled ‘Somers Town’ around the emotions evoked by Eurostar, when tasked with creating a ‘legacy’ and positioning Eurostar as THE definitive high-speed cross-channel train service ahead of market deregulation in 2010. The approach secured Shane Meadows as the director and the film went on to win Best British Film at Edinburgh, picked up the Best Actor’s award at Tribeca and was a UK box office hit. The film has since gained International distribution via the BBC and Eurostar’s competitor, BA! Film reviews and listings can be found here; http://www.somers-town.com

Meet Rubberduckzilla; the misunderstood saviour for those who pick Oasis over boring water created by Mother London. The story was told across several media; from the augmented reality experience at Rubberduckzilla.com, through to the manga-style comic of his back-story distributed with Zoo magazine. The campaign has generated an overwhelming response, contributing to Oasis’ impressive growth while the rest of the category shrank. You can play the online game here; http://www.rubberduckzilla.com

Mother London was tasked with re-instating PG Tips as the nation’s favourite drink, reclaiming its rightful place at the heart of popular culture and giving people a reason to love their cuppa once more. Mother London came up with the daringly pragmatic decision to bring Al and Monkey, the much-loved characters of the now defunct ITV Digital, into service as the front monkeys for PG Tips (and a nod back to PG’s ‘Chimps’ heritage). Three years on, the duo is still going strong bringing joy and laughter to tea drinkers across the country. Today PG tips are the nation’s favourite tea; it’s number one in both volume and value. You can buy your Monkey here; http://www.pgtips.co.uk

Amplichoir v2Dell ‘Amplichoir’ is the result of a collaboration between Dell and MTV that began with one little question; how could we create something cool that would combine Dell’s technological expertise with MTV’s community of music lovers and general music know-how? Mother London’s idea was to build a place where, in theory at least, the whole world could come together and sing the same song. Sounds daft, right? The best individual performance won exclusive, all-access VIP tickets to the MTV Europe Music Awards in Berlin.

The sports drink market is a crowded place where functional claims are the norm. Mother London’s ‘Innergear’ sought to re-frame Powerade’s competition by making the isotonic drink the essential equipment for the INSIDE of your body. The first iteration featured Team GB medal hopefuls Rebecca Romero, Philips Idowu and Gregor Tate, stripped of their outer gear prior to the Beijing Olympics and shot by Nadav Kander. The National Gallery even made the series ‘Photograph of the Month’. Training drills can be found here; http://www.poweradegbrugby.com

The hugely popular Orange Film Board series was created by Mother London to connect Orange with a youth audience through cinema. Demonstrating great sensitivity and self-awareness through the self-deprecating idea; ‘Don’t let a phone ruin your movie’ – the campaign conferred Hollywood size, credibility and stature on the brand and even put Darth Vader in his first ever ad. The work got film audiences laughing out loud and received over 40 creative awards in 7 years. Watch more films with Orange here; http://web.orange.co.uk/p/film/orange_wednesdays

Mother London transformed Covent Garden into a space where big bands could busk and raise money for Crisis (and mark the London area out as a key shopping destination over the Christmas period). The gigs were impromptu; creating noise, anticipation and huge crowds. Artists from Keane, The Feeling through to emerging talent such as VV Brown all donated their time for free. ‘Super Busking’ is now set to become an annual initiative to raise funds for good causes over the festive period. The event last Christmas saw over £12,000 donated to Crisis. Read more about Covent Garden’s cultural programme here; http://www.coventgardenlondonuk.com

‘Change the perception that Pimm’s was ‘only’ for special occasions like Wimbledon and the Henley Regatta’ was Mother London’s task last summer. With the much loved character Harry Fitzgibbon Smyth and his catchphrase of ‘Anyone for Pimm’s?’ creating a backdrop of fun, with a twist of British eccentricity – Pimm’s ‘Summerfest’ was born. London’s first comedy festival! The sell-out event took place in Holland Park, hosted over 5,000 attendees and generated some £500,000 in PR coverage. More events from Pimm’s can be found here; http://www.anyoneforpimms.com

After several years of trying to simultaneously please both a youth audience and their mums, Mother London decided it was time to give the brand back to its consumers. Taking inspiration from YouTube pastiches, Steve and Digger were created; a pair of wannabe musicians and avid fans of Pot Noodle. Not content with advertising, a full-length rock musical that played to sell out crowds at the 2008 Edinburgh Fringe was written. Delighting core consumers, infuriating theatre critics and cocking a snoot at everything posh, pretentious and un-Noodle. More from the noodle people here; http://www.potnoodle.com

Mother New York sought to reinforce truTV’s focus on ‘actuality’ (not reality) programming with its campaign for the broadcaster. truTV’s audience love real-life programming that immerses them in worlds that they can’t normally experience. Based on in-depth research into how they respond to truTV shows, the spots were born. Actuality stories from across the Atlantic can be watched here; http://www.trutv.com

Mother New York created this 30-second spot, ‘Treats’, to highlight Dell’s ability to deliver computers that reflect the personalities, attitudes and desires of its consumers by focusing on its strategic platform of ‘Yours is Here’. Join the conversation here; http://www.ideastorm.com

To kick off Coca-Cola’s Full Throttle first season as the NHRA’s series title sponsor, Mother New York created a six-spot campaign that paid homage to the history, heroes and the spectacle that surrounded the sport of drag racing. The campaign included interviews with some of the leading racers of today, including legend Don ‘The Snake’ Prudhomme. More from Full Throttle can be found here; http://www.fullthrottleenergy.com

Everyone knows that they are supposed to call their Mum on Mother’s Day. But in today’s fast-paced world, between work, hobbies and ‘me time’, who can fit it in? Mother New York thought about the problem. Studied it from every angle. And then solved it the good old-fashioned American way; by getting someone else to do it. Mother’s Day duties were outsourced to ‘MomSourcing’. Call the call centre or complete the short form here; http://www.mom-sourcing.co.in

1882 was a new brand of a very traditional Italian alcoholic drink called Fernet. With stiff competition in the category, 1882 had to be positioned as an invitation to something quite different. Madre discovered that Córdoba City in Argentina boasted the highest per-capita Fernet consumption in the world, with residents choosing Fernet with Coca-Cola over any other drink! 1882 was launched in Fernet’s heartland, Córdoba City, through street installations that showed 1882 elements in different parts of town including the now infamous ‘1882 Dolphins’. This was followed by outdoor and a twelve spot campaign. More from this truly remarkable spirit brand here; http://fernet1882.com

Madre depicted some real Mums at low moments of their motherhood and to create a relationship between the authentic Mums and Lucchetti. The Lucchetti Mum is like any Mum, but just with no nose… and we all love them anyway because of their honest and plain humanity. More from Molinos here; http://www.molinos.com.ar