Mother Work

Stella Artois 4% ‘La Vie Tres Smooth’

Admin — Sun, 21 Mar 2010 16:22:20 +0000

A new smooth escapade for Stella Artois 4%, this time a removal guy chases after a runaway piano through the streets of the Riviera, coming to a halt in the very smoothest of styles, it’s almost as if he planned it. The ad continues on from the launch work Mother London created for Stella Artois 4% moving from the rustic village of old Stella Artois to the 1960s Riviera, full of smooth characters and smooth stories. Stella Artois 4% continues to be the most successful beer launch in the UK off-trade for the last 10 years.
See our Triple Filtered Films for the Stella Artois 4% campaign here.

Nurofen “Meet Nuro”

Admin — Sun, 28 Feb 2010 20:39:44 +0000

Say hello to Nuro, the lead character in Mother London’s first work for painkiller Nurofen. A charming superhero, Nuro uses his pain-targeting powers to fight all sorts of Pains – a gang of loveable bad guys.
In breaking with category conventions the campaign unveils an animated brand world where an amusing pain relief story unfolds. It has been recently introduced to the UK market and includes TV, print and outdoor advertising and a new look website, along with online advertising, interactive TV, in-store and experiential activity.
You can see more of Nuro and meet the Pains here: whynurofen.com

Stella Artois “Le Recyclage de Luxe show”

Admin — Tue, 24 Nov 2009 23:24:04 +0000

Inspired by the earlier “Recyclage de Luxe” campaign, the TV show aims to bring to life in an entertaining way Stella Artois’ belief that if we all take small steps to treat Mother Nature well then the future can be beautiful.

Hosted by Alain du Monde, father of the “recyclage” movement, the show consists of a sequence of 9 episodes through which Alain, his robot butler Albert 3000, the Mondettes, and their exclusive guests show that being green and stylish need not be incompatible, right down to the musical attraction – Florence et la Machine, playing their newly recycled release ‘You’ve got the love’. The Recyclage de Luxe show will air ‘Live from 1963′ on ‘Le Toube’ – our 1960s YouTube channel – from 22nd November.

And it is supported by a comprehensive media spend, from Spotify takeovers, GQ partnerships and Metro cover wraps to an exclusive bloggers’ outreach program including luxurious three-course TV dinners delivered to 200 bloggers on the day of launch.

Clique here to see the Recylage de Luxe Show on LeToube; www.youtube.com/stellaartois

COI ‘Frank’

Admin — Tue, 17 Nov 2009 12:24:37 +0000

The challenge on FRANK was to talk to young people about Cocaine for the first time in a generation. Research uncovered that there is no single killer anti-cocaine message, rather the biggest concern for ‘contemplators and dabblers’ is that there are so many stories about cocaine out there, it’s hard to know what to believe. So Mother London created Pablo the drug mule to deliver a range of messages uncovering the truth and revealing the darker side of cocaine. Whether it’s a pair of disagreeable nostrils, an out-of-control human heart, or a customs official’s rubber glove, no-one is safe from Pablo on his quest to find out more about cocaine and to arm young people with facts while he’s at it.

1882

Admin — Tue, 06 Oct 2009 10:50:25 +0000

1882 was a new brand of a very traditional Italian alcoholic drink called Fernet. With stiff competition in the category, 1882 had to be positioned as an invitation to something quite different. Madre discovered that Córdoba City in Argentina boasted the highest per-capita Fernet consumption in the world, with residents choosing Fernet with Coca-Cola over any other drink! 1882 was launched in Fernet’s heartland, Córdoba City, through street installations that showed 1882 elements in different parts of town including the now infamous ‘1882 Dolphins’. This was followed by outdoor and a twelve spot campaign. More from this truly remarkable spirit brand here; http://fernet1882.com

truTV ‘Actuality’

Admin — Tue, 06 Oct 2009 01:06:02 +0000

Mother New York sought to reinforce truTV’s focus on ‘actuality’ (not reality) programming with its campaign for the broadcaster. truTV’s audience love real-life programming that immerses them in worlds that they can’t normally experience. Based on in-depth research into how they respond to truTV shows, the spots were born. Actuality stories from across the Atlantic can be watched here; http://www.trutv.com

Molinos Rio de la Plata’s Lucchetti ‘Lucchetti Mum’

Admin — Mon, 05 Oct 2009 02:23:07 +0000

Madre depicted some real Mums at low moments of their motherhood and to create a relationship between the authentic Mums and Lucchetti. The Lucchetti Mum is like any Mum, but just with no nose… and we all love them anyway because of their honest and plain humanity. More from Molinos here; http://www.molinos.com.ar

Dell ‘Yours in Here’

Admin — Sun, 04 Oct 2009 23:57:06 +0000

Mother New York created this 30-second spot, ‘Treats’, to highlight Dell’s ability to deliver computers that reflect the personalities, attitudes and desires of its consumers by focusing on its strategic platform of ‘Yours is Here’. Join the conversation here; http://www.ideastorm.com

Coca-Cola ‘Yeah Yeah Yeah La La La’

Admin — Sun, 04 Oct 2009 23:50:00 +0000

Set with the ambitious task to make Coca-Cola as synonymous with Summer as it is with Christmas, Mother London created ‘Yeah Yeah Yeah La La La’ to encapsulate the hazy, laid-back feeling of the summer months with Coca-Cola. Brought to life in an original composition by Calvin Harris, illustrations by Ronald Kurniawan and a TVC directed by Dougal Wilson – the full campaign launched in Great Britain, Germany, Italy, Switzerland, Austria, Poland, Greece, Slovakia and the Czech Republic, where it is exceeding expectations. You can teach our creatures how to dance here; http://www.cokecreatures.com

Eurostar ‘Somers Town’

Admin — Sat, 03 Oct 2009 01:15:51 +0000

Mother London wrote a screenplay entitled ‘Somers Town’ around the emotions evoked by Eurostar, when tasked with creating a ‘legacy’ and positioning Eurostar as THE definitive high-speed cross-channel train service ahead of market deregulation in 2010. The approach secured Shane Meadows as the director and the film went on to win Best British Film at Edinburgh, picked up the Best Actor’s award at Tribeca and was a UK box office hit. The film has since gained International distribution via the BBC and Eurostar’s competitor, BA! Film reviews and listings can be found here; http://www.somers-town.com